Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

MRDF Ebook Central E-book

Better than any other communication tool, stories explain who you are, what you want … and why it matters. In presentations, department meetings, over lunch – any place you make a case for new customers, more business, or your next big idea – you’ll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. —

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